Business owners, founders, and independent thinkers are often excellent problem solvers. They know how to hire experts when the stakes are high—attorneys for legal matters, CPAs for taxes, advisors for investments. But philanthropy often gets treated as something simpler, more intuitive. Something you can “figure out along the way.”

For decades, many generous individuals have been taught a core principle of sound investing: diversify your portfolio. In philanthropy, the opposite of diversification is often what creates the greatest impact.

There’s no single right way to give. What matters is finding the ways that align with who we are—and choosing to show up.